Unidad III. Aproximación al texto.

   A continuación se presentan las diferentes estrategías de lectura para la compresión de un texto, utilizando las tecnicas apropiadas a través de un contexto dado, el descubrimiento de palabras nuevas, al análisis general (Skimming) y la búsqueda especifica de cualquier información (Scanning)

   El texto que analizaremos a continuación habla sobre los tipos de Liderazgo.

Skimming

Lidership types.

  Leadership types result in different opinions, ranging from considering that few, to a variety of divisions of the same, depending on the approaches or forms of authority, and others establish that leadership is one, shaped his classification by people who exercise and discusses the cases where there are necessarily those that drive leaders.

   

 We could evaluate three types of leadership and forms of authority:

  Autocrat: a leader is defined as an autocrat when it takes over all responsibility, which brings together the onset, direction, motivation and control, letting go of it the possibility of self-competition in which the leader believes he is the only one capable of making decisions, adopting a position of power and control over their subordinates, demanding obedience to them.

  Participatory: It is when leadership allows the query through the view, opening to the contribution of subordinates, seeking efficiency from every possible angle, to achieve the goals, while marking the guidelines, or delegate final decisions.

  At this level of leadership, this position-stimulating individual capacities, leading to liability, control and integration, where the leader does not impose an authoritarian, but never fails to mark the way forward.

  Liberal: In this type of leadership is based on delegated authority for decision making, which leads to greater commitment from subordinates and that their liability is increased by having to self-motivated and controlled, without losing the preset guide of the leader who expects results, leaving do not give much support.

  Positive results in this type of leadership, are only possible when there is plenty of capacity in the team, otherwise it would not be viable.

  These topologies summarized many variants and it is interesting to bear in mind certain sayings that refer to this issue, including:

  "The leadership by force, there is nothing but lack of it"

  "Do not put people in your place: put yourself in the place of the people. "
    

Actividad:


1- De acuerdo al titulo y la imagen, ¿cual cree usted que es el tópico que está a punto de leer?
    El tópico trata del liderazgo y los tipos de lideres que existen, la imagen muestra un fosforo que resalta ante muchos otros, de esta manera puedo señalar que el liderazgo es uno solo.
2- ¿Cuál es la idea general del texto?
    El liderazgo es uno solo, aunque hay casos donde no necesariamente aquellos que dirigen sean lideres. Exiten 3 tipos de liderazgo: el autocrático, el participativo y el liberal.
    "El liderazgo por medio de la fuerza, no es otra cosa que carencia del mismo"
    "No pongas a las personas en tu lugar: ponte tú en el lugar de las personas"


Scanning 

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Early life

He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Career

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.
Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung, Coca cola, Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countrys around the world on the latest marketing developments to companies and other organizations.

Honor titles

• Doctor Honoris Causa at University American College Skopje

   
Actividad:  

      1- ¿Cuando nació Philip Kotler?
          Nació el 27 de Mayo de 1931 en Chicago

      

      2- ¿Donde estudio y cual fue su carrera?

            Recibió su maestría en la Universidad de Chicago y su doctorado en el Instituto de tecnología  de Massachusetts, ambos en economía. Realizó trabajos posdoctorales en matemáticas en la Universidad de Harvard y en ciencias de la conducta en la Universidad de Chicago.

        

       3- ¿Cual ha sido su aporte al Marketing? 

            Kotler desarrollado nuevos conceptos de marketing, incluyendo desmarketing, megamarketing, turbomarketing y synchromarketing. Él cree que la teoría de marketing tiene que ir más allá de la teoría de precios e incorporar la dinámica de la innovación, la distribución y los sistemas de promoción en analizar, explicar y predecir los resultados económicos.




Reflexión:
    Fue de gran enseñanza haber utilizado estas técnicas, ya que me permitieron predecir de lo que se iba hablar en el texto, por medio de la imagen, títulos y subtitulos pude tener una orientación de la idea principal y los subtitulos me abrieron camino a conocer los tipos de liderazgo que existen y entender toda la lectura para un completo análisis 


  Espero haya sido de tu interés,


    deja tu comentario....


       "No pongas a las personas en tu lugar: ponte tú en el lugar de las personas"

                                                                             Lcda. Geraldine Gutiérrez

   

  Tomado y modificado de:

http://cangurorico.com/2009/02/tipos-de-liderazgo.html